Modaja Communications

Evidence Shows The Importance of
Video For Your Website

If your looking to get the best use of your website then please read the short articles and explore the links below.

AMERICAN EXPRESS
The following is a small section from an article posted by americanexpress.com:
“Video gives you the opportunity to interact with your customers by allowing them to get to know you and your business, and feel comfortable with you. This is especially important for small, local businesses. 

FORRESTER RESEARCH GROUP
Video is 53 times more likely than text pages to appear on the first page of a search engine.”Video drives search results. On the Our Town website, articles that include a photo array or a video are more easily searched on the Web and receive three times as many clicks as articles without these features.”

THE GUARDIAN
Another reliable resource is the big giant, CISCO SYSTEMS in which the guardian.com posted their findings.

By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Leafing through a swathe of statistics on the subject, I’m hard pressed to find any indicator that doesn’t suggest rapid growth.

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.

Video is the future of content marketing. That is, if it’s not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realize the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why.

More information here: http://theguardian.com/small-business-network/2014/jan/14/video-content-marketing-media-online